Preferred Hotel Group has on Wednesday, announced the acquisition of Beyond Green Travel – a leader in providing sustainable tourism services and consulting, founded by ecotourism pioneer and global sustainability expert Costas Christ. Finalized on February 4, 2020, the deal is the first acquisition by the Ueberroth Family since they purchased Preferred Hotel Group, Inc. in March 2004.
As we look ahead to the future of travel, particularly during this period of economic recovery, we believe more than ever that the time is now to take sustainable tourism to the next level,” said Preferred Hotel Group, Inc. CEO Lindsey Ueberroth in an announcement.
“Working alongside Costas and his team, we are excited to create a sustainable tourism platform that will enable our brand promise of ‘Believe in Travel’ to help our destination and hospitality clients infuse genuine, holistic, and inspiring sustainability best practices into their daily operations and overall ethos.”
The acquisition expands the suite of destination stewardship services offered by Beyond Green Travel through a unique partnership with PHG Consulting, Preferred’s global travel and tourism marketing and consulting agency.
Christ, who will remain, president of Beyond Green Travel, said, “We are at a transformative crossroads in the history of modern travel, where the need for economic recovery and social change aligns directly with the core values of sustainable tourism, including a commitment to diversity, equality and the wellbeing of local communities, environmentally friendly practice, and support for the protection of cultural and natural.
Christ and the Beyond Green Travel team have been helping to lead the global sustainable tourism movement for more than 20 year.
Financial details of the deal were not disclosed.