Intercontinental Hotels Group (IHG) has opened its latest Hotel Indigo property in Europe, with the unveiling of a 62-room hotel in the Italian city of Verona.
Formerly known as the Grand Hotel Verona, the property has been renovated and rebranded as the Hotel Indigo Verona – Grand Hotel Des Arts.
The hotel is located on Corso Porta Nuova close to the city’s famous Piazza Bra and The Arena Roman amphitheatre, and features Arya Bar and Mixology, and meeting spaces named after the Montecchi and Capuleti duelling families in Romeo and Juliet.
The hotel’s architecture “draws inspiration from the theatrical facades, its draperies, the arches of the Arena, and Juliet’s terrace”, while headboards in the bedrooms “mimic the beautifully preserved fresco paintings in the city”.
It joins three other Hotel Indigo properties in Italy – Hotel Indigo Rome St George, Hotel Indigo Venice – Sant’Elena (which opened last summer), and Hotel Indigo Milan – Corso Monforte (which also opened in 2019).
Commenting on this new property, Luca Boccato, CEO of HNH Hospitality Group, stated: “We are very proud to announce the renovation and reopening of Hotel Indigo Verona- Grand Hotel Des Arts, thanks to our affiliation with IHG and the Hotel Indigo brand of boutique hotels in the chain. This new opening joins art, culture and comfort at a top level and is the perfect destination for both Italian and international tourists, thanks to the attractions in Verona. In a difficult moment for our sector, we look toward the future with faith, confident that a good project in such an important location will be a success.
”Eric Viale, Managing Director, Southern Europe, IHG, commented: “With its iconic architecture and historical charm, Verona is the perfect neighbourhood for Hotel Indigo’s unique design and distinctive guest experience. Hotel Indigo Verona – Grand Hotel Des Arts is the fourth location for the brand in Italy, signalling significant interest in boutique, design-led hotels in the region. Partnering once more with HNH Hospitality, we look forward to being part of the tourism recovery in Italy and welcoming guests from across the country and beyond.”