The UK hotel chain Sarova Hotels has selected RateTiger by eRevMax as its preferred connection partner to help grow online sales. Since 2012, the group has used RateTiger to optimize revenue strategies and online distribution.
A total of four properties of the group use the award-winning RateTiger Channel Manager and Connect solutions to manage multiple OTAs centrally as well as deliver reservations directly to their Opera – My Fidelio PMS in real-time.
Previously, the group used other connectivity solutions to manage online sales. This resulted in an unsatisfactory experience. It was decided to switch the entire portfolio to RateTiger in 2012 so data could be transferred seamlessly between the Opera PMS and connected OTAs.
“The extremely competitive nature of the European travel market means we need to update rates and inventory multiple times a day, and require a solution that will meet our demands for business intelligence as well as channel management. The two-way connection between RateTiger and Opera – My Fidelio PMS, helps deliver ARI and Reservation updates seamlessly in real-time, thereby helping support our revenue generation strategies,” remarked Jon Siberry, Group Revenue Manager, Sarova Hotels.
Sarova Hotels have always adopted technology that truly benefit the customers. Managing four properties with distinct guest range has now become an easy task. The long-standing Group Revenue Manager, Jon Siberry is driving revenue growth by leveraging RateTiger to connect to a greater number of channels without spending more resources or time from the team.
“RateTiger provides us with a wealth of insight on rates and distribution parameters, which improves decision-making. The platform helps my team be more strategic, allowing us to analyze the data that’s coming through and make informed decisions swiftly, freeing up time for more critical work. It has helped us control the availability of all our hotels online and allowed us to achieve total rate parity, which has been essential to be more competitive in the market,” commented Jon.