WASHINGTON, D.C. \u2013 With the upsurge in COVID19 cases across the globe, The American Hotel & Lodging Association (AHLA), has introduced a Safe Stay initiative -- an industry-wide, enhanced standard of health and safety protocols-- which is directed to prepare America\u2019s hotels to safely welcome back guests and employees,\u00a0 as the Country economy reopens gradually. This new Initiative is a\u00a0 top priority for the industry, the health, and the safety of guests and employees. According to the report, The worth and standard of this new inventiveness -- stay safe --\u00a0 were developed under the guidance of an Advisory Council, which comprises of Industry leaders and partners from all segment in the hotel industry, and in conjunction with public health, experts to advance best practices for protecting against the pandemic. This new initiative represents a level of focus and transparency for an industry already built on cleanliness. Hotels have always met rigorous standards for cleaning and safety and these enhanced guidelines are rooted in recommendations from the Centers for Disease Control\u00a0(CDC). Chip Rogers, president and CEO of AHLA said, \u201cSafe Stay was developed specifically to ensure enhanced safety for hotel guests and employees. While hotels have always employed demanding cleaning standards, this new initiative will ensure greater transparency and confidence throughout the entire hotel experience,\u201d \u00a0\u201cThe industry\u2019s enhanced hotel cleaning practices, social interactions, and workplace protocols will continue to evolve to meet the new health and safety challenges and expectations presented by COVID-19\u201d, He said. The \u201cSafe Stay\u201d guidelines are intended to be iterative, and will be revised as needed based on the recommendations of public health authorities, in compliance with any federal, state and local laws. They include guidance on the following: \tEmployee & guest health \tEmployee responsibilities \tCleaning products and protocols \tPhysical distancing The Economic Laboratory (Ecolab), -- a global leader in cleaning and disinfecting solutions and services that collaborates with the U.S. EPA, FDA, CDC, WHO and other organizations --\u00a0 \u00a0also noted that \u201cThe hotel industry maintains stringent standards for cleaning and safety, and the Safe Stay initiative helps to strengthen best practices to provide the healthy environments that travelers expect at hotels throughout the country,\u201d. For more than 90 years, Ecolab has partnered with the hotel industry to provide cleaner, safer and healthier environments for employees and guests.