Why You Should Attend The African Travel Week

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The travel industry may be one of the most lucrative industries that have contributed to the world GDP of approximately 2.9 trillion U.S. dollars in 2019 but we experienced a different scenario last year as the COVID 19 pandemic crushed the markets.

With a massive fall of international demand amid global travel restrictions including many borders fully closed to contain the virus, the Travel, and Tourism sector was hit by a big blow last year.

According to the UNWTO World Tourism Barometer, 900 million fewer international tourist arrivals compared to the same period in 2019 and translate into a loss of US$ 935 billion in export revenues from international tourism, more than ten times the loss in 2009 under the impact of the global economic crisis.

The New Year may have come with hope for the travel sector with the introduction of COVID vaccines, safety measures, and travel apps which makes it easier for people to get their test done and get verified quickly, we have been seeing some slow return to travel.

And as more and more talks continue about the COVID Passport for traveling, COVID vaccination for tourists, and a boost in consumer confidence to travel we may still not be able to recover fully from the loss of last year.
The New Year may have come with hope for the travel sector with the introduction of COVID vaccines, safety measures, and travel apps which makes it easier for people to get their test done and get verified quickly, we have been seeing some slow return to travel.

And as more and more talks continue about the COVID Passport for traveling, COVID vaccination for tourists, and a boost in consumer confidence to travel we may still not be able to recover fully from the loss of last year.
.Bringing this situation home, Africa like the world also suffered a loss in the travel markets. From a revenue of about US$ 40 billion in revenue in 2019 to have lost almost $55 billion in travel and tourism revenues in three months due to the coronavirus pandemic the tourism industry was heavily impacted by the pandemic as people’s economic lives are halted and their freedom of movement curtailed.

As international and domestics borders begin to open up and the provision of COVID vaccine, tourism bodies, associations, stakeholders, and organizations are having talks and meetings on the way forward.

One of such talk is the Africa Travel week. Africa Travel Week (ATW) focuses on inbound and outbound markets for leisure tourism, luxury travel, LGBTQ+ travel, economic development, investment, and the MICE/business travel sector as well as travel technology.

“Africa Travel Week Connect is a platform for you. Here you will find webinars with industry experts on what we can do now.” Megan Oberholzer: Portfolio Director: Africa Travel Week.

Africa Travel Week (ATW) focuses on inbound and outbound markets for leisure tourism, luxury travel, LGBTQ+ travel, economic development, investment, and the MICE/business travel sector as well as travel technology. “Africa Travel Week Connect is a platform for you. Here you will find webinars with industry experts on what we can do now.” Megan Oberholzer.

As talks about having to man over the challenges, COVID has brought to the traveling sector Africa travel week scheduled to hold on the 7th to 9th of April have this in mind and thus have created and hope that you will refer to it for critical information and creative ways to remain relevant.

WHAT AFRICA TRAVEL WEEK WOULD ENTAIL:
Africa Travel Week Virtual kicks off on 7 April 2021, promising three days of dynamic networking and a bumper content program, featuring trends, insights, and speakers from across the globe.
The event is being run using a blended approach where travel trade professionals benefit from connecting with their industry peers virtually at the main event in April, then face-to-face later in the year.

1. Making Travel Happen Again: Africa Travel Week provides a platform for tourism stakeholders in Africa to connect, engage and learn from each other throughout the year with the spirit of #MakingTravelHappenAgain. ATW has lined up a collection of events throughout the year, which include Educational content webinars from May to August; Connect in the City Live from 1-3 September, and a series of virtual masterclasses from September to November.

2. 1-on-1 Contact with Africa Exhibitors: Africa Travel Week is a powerful portal with robust search capabilities so that buyers, exhibitors, trade partners, and media can find and connect with peers to schedule one-on-one meetings from 06h00 to 19h00 CAT across the three days to accommodate different time zones. You can even search for contacts by time zone, among other criteria. ATW is giving you a chance to connect with exhibitors – lodges, hotels, tour operators, experiences, etc – from across the continent on the virtual event platform called ConnectMe.

3. Bumper Content Programme: Some of the many highlights of the 2021 ATW Speaker Programme include a series of Responsible Tourism panels hosted by Professor Harold Goodwin, a panel discussing trends in destination marketing and influencer roles in shaping the new tourism landscape led by iambassador CEO and founder Keith Jenkins, and a ministerial roundtable and full content program hosted by the African Tourism Investment Summit in partnership with the International Tourism & Investment Conference.

4. A Suite of Virtual Shows
Headlining Africa Travel Week virtuals are World Travel Market Africa and International Luxury Travel Market Africa, however, visitors will also enjoy insights from ATW’s full suite of virtual shows, including International Business Tourism Market Africa (IBTMA), The Sports & Tourism Exchange (SETE), Africa Tourism Investment Summit (ATIS), Travel Forward and EQUAL Africa. That means insights about trends in business travel, responsible tourism, travel technology, and LGBTQ+ travel.

Topics that are going to be talked about include;
• Rebuilding African Tourism
• Domestic tourism to the rescue
• WELLNESS HOUR | Why uncertainty is actually a gift in these uncertain times
• The importance of ethics and sustainability in influencer marketing
• Digitalisation – A Growth Imperative for Tourism SMEs
• Can Gen Z save the travel industry?
• Destination Marketing is not only about ad campaigns
• What does the future hold for group travel

The blended format of WTM Africa throughout 2021 will also apply to its suite of sister shows including International Luxury Travel Market Africa (ILTMA), International Business Tourism Market Africa (IBTMA), The Sports & Tourism Exchange (SETE), Africa Tourism Investment Summit (ATIS), Travel Forward and EQUAL Africa.

Attendees and industry professionals may remain connected and informed throughout 2021 via atwconnect.com, ATW’s dedicated resource hub jam-packed with free digital tools, industry news, and updates.

We @tourtelegraph.com will be live at the Africa Travel week, interacting with guests, attendees and organization and in the same space keeps you guys informed for every activity as it takes place.

The travel industry may seem to have lost a lot, but we believe there is a way forward and we intend to look that way. If you are enthusiastic as we are about travel and want to be part of this great event, the link to register is atwconnect.com/register2021. See you there!

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