“My First Trip” Tourism Campaign Set To Woo Domestic Tourists In Kerala


Kerala which is well-known for its mesmerizing backwaters, ecotourism initiatives, scenic beauty, amazing beaches, and mouthwatering cuisine is launching a travel campaign to attract domestic tourists.

My First Trip 2021 campaign is led by 10 famous social media influencers from India and is slated to conclude on March 29. The influencers will create an itinerary for six nights and five days, facilitating the production of exclusive content for Kerala Tourism.

Images, videos, and written content will be generated by the influencers and shared on various social media platforms as #MyFirstTrip. They will get the opportunity to announce that Kerala continues to be open for tourism in the post-COVID era in their own way.

“The trip will give the participants a chance to not just visit the famous tourist destinations in Kerala, but experience the cuisine, culture, art and other popular activities around.” Rani George, Principal Secretary of Tourism in Kerala

George further added that the tourism industry across the globe was disturbed and stuck by the pandemic. But they want to show the world that Kerala is open for tourism again.
“Now, these vloggers can also spread the word to the world that Kerala is safer to explore since Covid-19 cases are on the decline in the state. So, people would understand the situation,” said George.

The campaign will take all the 10 influencers on a trip to Kerala’s gorgeous destinations in 10 specially branded cars. The participants will travel to destinations like the Jatayu Earth Center at Chadayamangalam in Kollam, Thumboormuzhi Garden in Chalakudy, Thrissur, Vazhachal, and Athirapally waterfalls, among others.

Kerala has started experiencing visitors from November-December 2020 and this campaign is to get more people aware.

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