As Coronavirus continues to affect the world, The Spanish government, LaLiga, and the Confederation of Employers and Industries of Spain (CEOE) have all come together in one accord, in a bid to strengthen and promote the country as a safe destination for tourism.
The campaign will be given considerable visibility domestically and internationally over the remaining 11 rounds of fixtures in the league.
Along with the #SpainAwaitsYou hashtag, the initiative was unveiled recently at LaLiga headquarters.
On hand were Isabel Oliver, the secretary of state for tourism; Javier Tebas, LaLiga president; Antonio Garamendi, CEOE president; and Faustino Blanco, the general secretary of the ministry of health.
LaLiga officials explained they were aware of the opportunity it has as an entertainment platform that reaches over 2.7 billion people globally, which is why it will be fully supporting this new initiative, which will have visibility through a logo specially created for the occasion.
In this understanding, LaLiga will give global visibility to the campaign with a logo that can be seen on the international signal of the competition, as well as with creatives and publications on their social networks (more than 100 million followers), presence on the international television U and in the virtualization of stadiums, digital marketing actions, etc.
Isabel Oliver, the secretary of state for tourism, said: Spain is ready to safely welcome international tourists from July 1st.
“We have thoroughly prepared to ensure we guarantee the highest safety standards across our whole tourism industry by rolling out over 20 uniform protocols for the entire country.
“We want tourists to feel confident and we are sending out a very clear message that will be amplified by this campaign: Spain is waiting for you.
Also, LaLiga President Tebas admitted that he feels “immensely proud that professional football can keep helping boost Spain’s visibility beyond our borders and help the country’s economy”.
He added: “Football and LaLiga play a key role in promoting Spain all over the world, which is why it’s so important for us to be part of this project now.
“At LaLiga, we’re going to do everything in our power for Spain to come out of this situation as quickly as possible.”
The tourism industry is vital to Spain. According to the World Economic Forum,
Spain is a leading global tourist destination, has been the most competitive country in the world since 2015, and is currently ranked second in terms of the number of international visitors and tourism expenditure.