Kenya Tourism Board (KTB) announced Thursday it has partnered with Action Marketing Plus, a 360-marketing agency, to promote Nairobi’s attractions through running as part of efforts to market the country as a tourist destination.
Betty Radier, CEO of KTB, says Nairobi offers unique experiences and attractions for weekend getaways, team-building events, and group excursions.
Radier said the virtual event dubbed “Nairobi Run” which will be launched over the weekend is aimed at celebrating the city’s existing experiences and products.
Younes Iraki, CEO of the Action Marketing Plus, said the event has attracted over 500 runners participating in the run happening in different locations within Nairobi city.
“This is not a competitive run but fun run open to everyone and it will also feature runners’ groups of the city such as Team Jasho, Fitness with David, Tipwa Tipwa, Urban Swaras, Nairobi Hash House Harriers, and many more,” Iraki said in a joint statement issued in Nairobi.
She said the run will give an opportunity to the participants to rediscover the beauty of Nairobi, explore its vibrant running routes and share their exhilarating experiences with the world.
The event is supported by well-known runners such as Douglas Wakiihuri as well as several other running clubs, gyms as well as artists and celebrities including Frasha from P-Unit.
“People across the world have come to realize the importance of wellness and a healthy lifestyle along with a newfound gratitude for the outdoors, and NairobiRun is the first among a series of other runs that we will be organizing across the country,” said Iraki.
To participate in the event, one will need to register and run in a favorite route at a time of one choice and finally share captured run moments with the community to qualify for the medal.
Radier said the routes add to the showcases of other attractions such as waterfalls, caves, birding besides contributing to the wellness of the participants.